The Faculty of Languages and Arts (FBS) at Universitas Negeri Semarang (UNNES), in collaboration with Miracle Picture, held a special Cinema Talks session featuring the director and cast of the upcoming film Piye To Kih? on Thursday, October 22, 2026, at the Prof. Wuryanto Auditorium, UNNES.
Organized as part of FBS UNNES’s Language and Arts Month 2026, the event brought film industry professionals to campus to share insights into creative careers, personal branding, and the opportunities emerging from digital platforms.
Under the theme “From Social Media to the National Stage: How Creativity, Identity, and Consistency Open Doors in the Creative Industry,” the session featured Ito Mavin as the main speaker, alongside Piye To Kih? cast members Mukidi, Dara Saraswati, and Gabriella Desta.
The event provided an opportunity for students to engage with film industry practitioners and explore how social media can serve as a starting point for building creative identities, showcasing original work, and pursuing professional opportunities in Indonesia’s entertainment industry.
The discussion also highlighted the growing connection between digital content creation, audiovisual production, and the skills needed to establish a sustainable career in the creative sector.
From Social Media Recognition to Professional Creative Careers
Social media has transformed the way emerging creators develop their audiences, share their work, and gain recognition. Digital platforms have opened new pathways into the entertainment industry, allowing individuals to showcase their talents beyond conventional professional networks.
However, building a lasting career requires more than online popularity. Creative quality, consistency, adaptability, and a distinctive artistic identity remain essential for navigating an increasingly competitive industry.
These themes formed the central focus of the Cinema Talks session, which connected students with professionals working in Indonesia’s film and entertainment sector.
Through the participation of Ito Mavin, Mukidi, Dara Saraswati, and Gabriella Desta, the event offered perspectives on creative journeys, professional experiences, and the opportunities available to individuals seeking to turn digital creativity into broader artistic achievements.
For FBS UNNES students, the discussion was particularly relevant to academic and professional interests in language, arts, communication, and digital media.
The ability to develop original ideas, construct compelling narratives, and communicate creative work effectively has become increasingly important as the boundaries between traditional media and digital entertainment continue to evolve.
Strengthening Collaboration Between Higher Education and the Creative Industry
Dr. Muhamad Burhanudin, S.S., M.A., Vice Dean for Planning and Resources at FBS UNNES, emphasized the importance of bringing creative industry professionals into university learning environments to broaden students’ perspectives on professional opportunities.
“Universities need to create opportunities for students to engage directly with creative industry practitioners. Through activities like this, students can understand that creativity is not simply about producing work. It also requires consistency, a strong sense of identity, and the confidence to develop their potential at the national level,” he said.
He also highlighted how digital technology has created new opportunities for university students to present their work, develop professional networks, and participate in the creative economy.
As these opportunities expand, students need to strengthen their creative abilities alongside digital literacy, communication skills, and an understanding of industry expectations.
“We hope that FBS UNNES students will not merely observe developments in the creative industry but will actively contribute as creators, innovators, and industry professionals. Learning directly from practitioners provides valuable insights into the opportunities and challenges they may encounter in their future careers,” he added.
The collaboration with Miracle Picture reflected FBS UNNES’s commitment to connecting academic learning with professional practice.
By creating opportunities for dialogue between students and industry practitioners, the faculty seeks to encourage more meaningful engagement with the creative sector while helping students understand how their academic competencies can translate into professional achievements.
Introducing Piye To Kih? and Celebrating Indonesian Cinema
In addition to exploring creative career development, the Cinema Talks event introduced audiences to Piye To Kih?, a film produced by Miracle Picture and scheduled for theatrical release on November 19, 2026.
The presence of the film’s cast offered students an opportunity to learn more about the people involved in the production and gain insights into the creative environment of Indonesia’s film industry.
The event also featured audience appreciation activities, with organizers preparing official Piye To Kih? merchandise and prizes, including 50 branded hand fans, five official T-shirts, commemorative pins, and 20 complimentary cinema tickets.
By bringing film practitioners and audiences together in an academic setting, the event demonstrated how cinema can serve as a platform for creative learning, cultural engagement, and professional inspiration.
It also reinforced the role of universities in introducing students to contemporary artistic practices and emerging opportunities in the audiovisual industry.
Supporting Quality Education and the Creative Economy
The Cinema Talks initiative also aligned with FBS UNNES’s commitment to advancing the United Nations Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 17 (Partnerships for the Goals).
Its contribution to SDG 4 was reflected in the development of contextual learning experiences that connected students with professionals beyond the classroom.
Through direct engagement with film industry practitioners, students had opportunities to broaden their media literacy, professional awareness, and understanding of creative industry developments.
The event also supported SDG 8 by introducing career pathways and entrepreneurial opportunities within the creative economy, particularly in filmmaking, audiovisual production, and digital content creation.
Meanwhile, the collaboration between FBS UNNES and Miracle Picture contributed to SDG 17 by strengthening partnerships between higher education institutions and creative industry stakeholders through knowledge exchange and professional engagement.
Through Cinema Talks with Director & Cast Piye To Kih?, FBS UNNES continued to position Language and Arts Month 2026 as a platform for artistic appreciation, creative development, and meaningful connections between academic learning and professional practice.
The initiative is expected to inspire students to develop their creative potential, use digital platforms productively, and pursue opportunities to contribute to Indonesia’s growing creative industries.
