Universitas Negeri Semarang > Institute of Research and Community Service > berita > MENINGKATKAN EKONOMI MASYARAKAT MELALUI BRANDING PRODUK USAHA KECIL

Kendal – Branding merupakan salah satu cara untuk menciptakan identitas bisnis. Dengan branding produk akan mudah dikenal, dan pada akhirnya dapat meningkatkan penjualan (profit). Branding harus dilakukan secara komprehensif, dimana diperlukan riset, strategi, inovasi, adaptasi, yang diwujudkan melalui desain. Pada akhirnya branding inilah yang akan menjadi pertimbangan dalam pengambilan keputusan bisnis.

Pada kegiatan Pemberdayaan Masyarakat Program Difusi Produk Inovasi Kemitraan (DPIK) UNNES yang diketuai oleh Prof. Dr. Margareta R, diadakan pelatihan branding yang dilaksanakan di Desa Ngesrep Balong pada tanggal 18 Mei 2024, yang dihadiri oleh perangkat desa, dan masyarakat pelaku usaha di desa tersebut. Tim DPIK UNNES yang terdiri dari Prof. Dr. Widya Hary Cahyati, Dr. Wandah Wibawanto, Karsinah, SE, M.Si, Dra. Widowati, M.Pd, dan Martanto Setyo Husodo A.Md beserta alumni dan mahasiswa MBKM memberikan pendampingan kepada masyarakat bagaimana melakukan branding yang baik. Kegiatan ini disambut secara antusias oleh masyarakat. Sasaran kegiatan ini adalah anggota kelompok usaha kecil Desa Ngesrepbalong. Kegiatan ini bertujuan untuk meningkatkan kapasitas masyarakat dalammelakukan branding untuk usaha kecil mereka.

Dalam kegiatan ini masyarakat dijelaskan bagaimana membangun merk yang baik. Beberapa hal yang perlu dipertimbangkan dalam membangun merk adalah nama yang unik dan mudah diingat, kualitas produk yang baik, harga bersaig, promosi yang tepat, pelayanan yang baik, dan tampilan yang menarik. Harapan dari kegiatan ini adalah kelompok usaha kecil di Desa Ngesrep Balong dapat membuat branding yang baik untuk usaha kecil mereka, sehingga usaha kecil milik masyarakat bisa berkembang. (WHC)

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