{"id":12991,"date":"2023-08-28T02:09:04","date_gmt":"2023-08-28T02:09:04","guid":{"rendered":"https:\/\/unnes.ac.id\/mipa\/?p=12991"},"modified":"2023-09-24T06:36:11","modified_gmt":"2023-09-24T06:36:11","slug":"training-in-copywriting-techniques-as-a-promotional-strategy-for-educational-tourism-at-smk-negeri-1-karimunjawa","status":"publish","type":"post","link":"https:\/\/unnes.ac.id\/mipa\/2023\/08\/28\/training-in-copywriting-techniques-as-a-promotional-strategy-for-educational-tourism-at-smk-negeri-1-karimunjawa\/","title":{"rendered":"Training in Copywriting Techniques as a Promotional Strategy for Educational Tourism at SMK Negeri 1 Karimunjawa"},"content":{"rendered":"\n<p>The community service team from the Faculty of Mathematics and Natural Sciences at Universitas Negeri Semarang (FMIPA UNNES), led by Dr. Detalia Noriza Munahefi, M.Pd, along with members Dra. Endang Retno Winarti, M.Pd; Kholifatu Ulil Azmi, S.Pd; Dr. Tri Sri Noor Asih, M.Si; and Dr. Isnaini Rosyida, M.Si, conducted a community service activity on Friday, August 4, 2023, at SMK Negeri 1 Karimunjawa.<\/p>\n\n\n\n<p>The success of this activity was made possible by the support of Mr. Patto Prawansyah, S. ST. Pi., the Principal of SMK Negeri 1 Karimunjawa, and the assistance of Mr. Sujatmiko, S.Pd, the Vice Principal.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"587\" src=\"https:\/\/unnes.ac.id\/mipa\/wp-content\/uploads\/sites\/6\/2023\/08\/IMG_1102-1.jpeg\" alt=\"\" class=\"wp-image-12992\" srcset=\"https:\/\/unnes.ac.id\/mipa\/wp-content\/uploads\/sites\/6\/2023\/08\/IMG_1102-1.jpeg 778w, https:\/\/unnes.ac.id\/mipa\/wp-content\/uploads\/sites\/6\/2023\/08\/IMG_1102-1-300x226.jpeg 300w, https:\/\/unnes.ac.id\/mipa\/wp-content\/uploads\/sites\/6\/2023\/08\/IMG_1102-1-768x579.jpeg 768w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><\/figure>\n<\/div>\n\n\n<p>The target of the activity was the students of SMK Negeri Karimunjawa. Through the community service with the theme &#8220;Training in Copywriting Techniques as a Promotional Strategy for Educational Tourism at SMK Negeri 1 Karimunjawa,&#8221; it was hoped that students would be able to develop copywriting skills.<\/p>\n\n\n\n<p>The students enthusiastically participated in the training because the material presented was beneficial in supporting their existing skills. Participants in this activity were students from the agribusiness of seaweed and fishery processing technical programs. Through the training, students were encouraged to promote products resulting from classroom learning using copywriting techniques.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"564\" src=\"https:\/\/unnes.ac.id\/mipa\/wp-content\/uploads\/sites\/6\/2023\/08\/IMG_1111-1.jpeg\" alt=\"\" class=\"wp-image-12993\" srcset=\"https:\/\/unnes.ac.id\/mipa\/wp-content\/uploads\/sites\/6\/2023\/08\/IMG_1111-1.jpeg 768w, https:\/\/unnes.ac.id\/mipa\/wp-content\/uploads\/sites\/6\/2023\/08\/IMG_1111-1-300x220.jpeg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p>Copywriting is a part of advertising, focusing on sales promotion and marketing of a product. It harnesses the power of words, imagination, persuasion, and appeal to captivate the audience&#8217;s interest in the advertised product. The goal of copywriting is similar to general advertising, which is to attract the attention of potential buyers. In public service advertisements, copywriting aims to evoke sympathy from the public to pay special attention to the advertisement.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"594\" src=\"https:\/\/unnes.ac.id\/mipa\/wp-content\/uploads\/sites\/6\/2023\/08\/IMG_1112-1.jpeg\" alt=\"\" class=\"wp-image-12994\" srcset=\"https:\/\/unnes.ac.id\/mipa\/wp-content\/uploads\/sites\/6\/2023\/08\/IMG_1112-1.jpeg 787w, https:\/\/unnes.ac.id\/mipa\/wp-content\/uploads\/sites\/6\/2023\/08\/IMG_1112-1-300x226.jpeg 300w, https:\/\/unnes.ac.id\/mipa\/wp-content\/uploads\/sites\/6\/2023\/08\/IMG_1112-1-768x580.jpeg 768w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The community service team from the Faculty of Mathematics and Natural Sciences at Universitas Negeri Semarang (FMIPA UNNES), led by Dr. Detalia Noriza Munahefi, M.Pd, along with members Dra. Endang Retno Winarti, M.Pd; Kholifatu Ulil Azmi, S.Pd; Dr. Tri Sri Noor Asih, M.Si; and Dr. Isnaini Rosyida, M.Si, conducted a community service activity on Friday, [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":12989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1037],"tags":[16,12,1377],"class_list":["post-12991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-fmipainovatif","tag-fmipaunnes","tag-fmipaunggulmendunia"],"_links":{"self":[{"href":"https:\/\/unnes.ac.id\/mipa\/wp-json\/wp\/v2\/posts\/12991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unnes.ac.id\/mipa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unnes.ac.id\/mipa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unnes.ac.id\/mipa\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/unnes.ac.id\/mipa\/wp-json\/wp\/v2\/comments?post=12991"}],"version-history":[{"count":3,"href":"https:\/\/unnes.ac.id\/mipa\/wp-json\/wp\/v2\/posts\/12991\/revisions"}],"predecessor-version":[{"id":13313,"href":"https:\/\/unnes.ac.id\/mipa\/wp-json\/wp\/v2\/posts\/12991\/revisions\/13313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unnes.ac.id\/mipa\/wp-json\/wp\/v2\/media\/12989"}],"wp:attachment":[{"href":"https:\/\/unnes.ac.id\/mipa\/wp-json\/wp\/v2\/media?parent=12991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unnes.ac.id\/mipa\/wp-json\/wp\/v2\/categories?post=12991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unnes.ac.id\/mipa\/wp-json\/wp\/v2\/tags?post=12991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}