The Department of Accounting, Faculty of Economics and Business, Universitas Negeri Semarang (FEB UNNES), continues to strengthen its international research profile through the publication of a scholarly article in the Journal of Applied Data Sciences (JADS), a Scopus Q3-indexed international journal published by Bright Publisher.<\/p>\n\n\n\n
The published article, entitled “Determinants of Student Behavior to Use Financial Technology (Fintech) Banking Services \u2013 Integrated Theory of System Acceptance and Psychological Behavioral Theory,” was authored by Fachrurrozie, Indah Anisykurlillah, Hasan Mukhibad, Kuat Waluyo Jati, and Ahmad Nurkhin.<\/p>\n\n\n\n
The study investigates the determinants of university students’ intention to adopt fintech banking services by integrating the Theory of System Acceptance with Psychological Behavioral Theory. As digital financial services continue to evolve rapidly, understanding users’ behavioral intentions has become increasingly important for financial institutions, educators, and policymakers in designing effective strategies to improve digital financial inclusion.<\/p>\n\n\n\n
The research highlights that technological acceptance and psychological factors jointly influence students’ decisions to use fintech banking services. These findings provide valuable insights for banks, fintech companies, higher education institutions, and government agencies in promoting responsible and sustainable digital financial ecosystems.<\/p>\n\n\n\n
This publication reflects the Department of Accounting’s commitment to advancing research in accounting information systems, financial technology, digital transformation, and behavioral accounting. It also demonstrates the department’s continuous efforts to disseminate high-quality research through internationally recognized academic journals.<\/p>\n\n\n\n
Beyond its academic contribution, the research supports the achievement of several United Nations Sustainable Development Goals (SDGs). The study contributes to SDG 4 (Quality Education) by encouraging digital and financial literacy among university students. It also supports SDG 8 (Decent Work and Economic Growth) through the promotion of financial innovation that enhances productivity and financial inclusion. Furthermore, the research aligns with SDG 9 (Industry, Innovation and Infrastructure) by providing empirical evidence to support the development of innovative, accessible, and sustainable financial technologies.<\/p>\n\n\n\n
Publishing in an internationally indexed journal further strengthens the global visibility of the Department of Accounting FEB UNNES and reflects its commitment to producing impactful research that addresses contemporary challenges in accounting, finance, and digital innovation. Through international collaboration and scholarly excellence, the department continues to contribute to knowledge development and sustainable economic transformation in the digital era.<\/p>\n\n\n\n
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